NEXT at the Corcoran
Seniors at the Corcoran have a unique opportunity to show their thesis work in an exhibition at the end of each year. For the class of 2012, the Corcoran changed the format of the exhibition, expanding the scope and giving it more prominence, while branding it under a new name. As part of Design Lab, a select group of design students working directly with the gallery’s design director, I helped craft the exhibition’s identity and collateral.
NEXT at the Corcoran is the exhibition showcasing Corcoran BFA degree thesis projects including fine art, photography and design. The Design Lab class designed the exhibition identity. Design Lab concluded that the best way to convey the diverse content of the show was through a dynamic wordmark system. The letters of the word NEXT were cut out of illustration board, then hung and photographed floating in space. Extensive letterfom explorations were conducted, which then led to a final series of thirteen unique wordmarks. These marks were represented alone, and/or sequentially, to relay the ever- changing movement of the hanging letters.
Other designers involved in the project: Katherine Carberry, Ronald Cortez, Derek Long, Nancy Palm, Michael Theodoran, and Victor Ware