New logo and identity system for Mastercard by Pentagram
The Saul-Bass-Paul-Rand-et al-admirer in me is sad to see the interlocking lines go as they are 1960s corporate identity 101 but life, and logos, go on. — Armin Vit
Say what you will about the prototypes that Pentagram designed, (they are prototypes, afterall) but I find the system stunningly simple. And I think this video is such a succinct, effective way to show people — designers, stakeholders, decision-makers — how to use the new Mastercard brand. A great deliverable for an agency to give their client.