I think giving people advice is very simple. It’s almost too easy to give people advice, and to say, “Okay, you have a problem? Here’s how to fix it.” I think your problem is not a lack of advice, it’s a lack of understanding. And before a lot of advice can be really useful, it’s good to understand why you need that advice.
– Merlin Mann
My submission to AIGA’s Get Out the Vote 2016 campaign.
Join the club.
Is the “I Voted” sticker a badge of civic pride, or a symbol shielding us from judgement? When paired with this message, the answer is not so clear. At face value, “Join the club” can be read as a rallying cry urging others to participate in the democratic process. But as an idiom it is decidedly more pessimistic, and instead reads as a comment on the state of American politics. Both scenarios underscore research that says many people will vote because of social pressure.
It all boils down to this: Many of us vote so that we can tell everyone else we voted. And we don’t want to have to lie about it if we didn’t. – Kelsey Campbell-Dollaghan, “The Surprising Genius Of The ‘I Voted’ Sticker”
Typeface is Alergia Grotesk Wide Black. Original photograpy shot with an iPhone 6s.
Until we have a way to name and measure something it’s difficult to really understand it.
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